Agenda item 2 of 3
Item No. 1 - MEMO - Digital Billboards and Signs
In 2023, staff recommended updates to the city’s sign code, specifically related to billboards. Code updates included removing the lottery process for billboard vacancies, reducing the number of billboards allowed in the city from 16 to 15 (and lower as billboards are abandoned), establishing a maximum distance between a billboard and the highway, and clarifying that “changeable copy” or digital billboards are not allowed.
Since then, individuals representing billboard companies, has approached city staff and councilmembers requesting code amendments that would allow digital signs in two specific contexts. First, they are requesting the city to reconsider its prohibition on digital billboards. Second, they are requesting the city to consider expanding allowances for digital signs on city property (including right-of-way) to allow for a public-private partnership (PPP) related to digital ad sales.
This memo is organized into two parts to describe the implications of each request.
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Item No. 1 - MEMO - Digital Billboards and Signs
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