The purpose of this study session is to discuss proposed amendments to the Wheat Ridge sign code and to receive City Council direction prior to initiating the formal public hearing process for a code amendment. This memorandum is organized in two parts. The first focuses on whether and under what conditions digital billboards should be allowed in Wheat Ridge. The second outlines additional, non-billboard sign code amendments intended to modernize the code and improve flexibility for local businesses, regardless of whether digital billboards are allowed. At the February 2, 2026, study session, Council will be asked to provide directions on the following: • Whether there is interest in allowing digital billboards in Wheat Ridge; • If so, what limitations should apply (e.g., quantity, spacing, and selection method); and • Whether Council supports moving forward with other proposed sign code amendments that are intended to be more business friendly.